IDENTIFYING THE INFLUENTIAL SOCIAL NODES BY ATTENDING SOCIAL MEDIA WORKSHOPS.

In the given scenario if we are trying to market a product, or promote an idea, an innovation or behaviour, within a population of individuals then the first step is we can “target” individuals; for instance this targeting could take the form of offering free samples of the product, demonstration of an innovation, or explanation of an idea. In order to properly place and demonstrate your views it becomes important to have clear knowledge on targeting audience. For this now a day’s many Social Media workshop  are being organized.

Now the important question is whom should we target? If there were no interactions between the individuals, this would be straightforward: the effect on each targeted individual could be determined in isolation, and we could choose the set of individuals with largest reach. However, individuals do not exist in a vacuum; they form complex social networks based on a multitude of different relations and interactions. By virtue of these interactions, they influence each other’s decisions in adopting a product or behaviour.

Viral marketing takes advantage of these social network effects, based on the premise that targeting a few key individuals may lead to strong “word-of-mouth”.

The emergence of Social Media such as Facebook, Digg, Twitter, Weblog, Wiki, etc. has provided  us with the opportunity to create large social networks which can be further understood by attending an informational Social Media Workshop. Once an article is posted on social media,it can rapidly and widely spread through these networks and can be shared by a large number of  people. Thus, it has a large influence on our thought and decision making.  In view of the importance of this phenomenon it is becoming pressingly important that we are able to efficiently analyze this huge amount of information and estimate its influence.

To know further details about the correct usage of social media websites for posting your ideas and views, come and be a part of an interactive Social Media Workshop organized by Buzzooka Infomedia Pvt.Ltd.  In order to know further details please visit: www.buzzooka.in//workshop/