IDENTIFYING THE INFLUENTIAL SOCIAL NODES BY ATTENDING SOCIAL MEDIA WORKSHOPS.

In the given scenario if we are trying to market a product, or promote an idea, an innovation or behaviour, within a population of individuals then the first step is we can “target” individuals; for instance this targeting could take the form of offering free samples of the product, demonstration of an innovation, or explanation of an idea. In order to properly place and demonstrate your views it becomes important to have clear knowledge on targeting audience. For this now a day’s many Social Media workshop  are being organized.

Now the important question is whom should we target? If there were no interactions between the individuals, this would be straightforward: the effect on each targeted individual could be determined in isolation, and we could choose the set of individuals with largest reach. However, individuals do not exist in a vacuum; they form complex social networks based on a multitude of different relations and interactions. By virtue of these interactions, they influence each other’s decisions in adopting a product or behaviour.

Viral marketing takes advantage of these social network effects, based on the premise that targeting a few key individuals may lead to strong “word-of-mouth”.

The emergence of Social Media such as Facebook, Digg, Twitter, Weblog, Wiki, etc. has provided  us with the opportunity to create large social networks which can be further understood by attending an informational Social Media Workshop. Once an article is posted on social media,it can rapidly and widely spread through these networks and can be shared by a large number of  people. Thus, it has a large influence on our thought and decision making.  In view of the importance of this phenomenon it is becoming pressingly important that we are able to efficiently analyze this huge amount of information and estimate its influence.

To know further details about the correct usage of social media websites for posting your ideas and views, come and be a part of an interactive Social Media Workshop organized by Buzzooka Infomedia Pvt.Ltd.  In order to know further details please visit: www.buzzooka.in//workshop/

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10 Reasons Why #Buzzday is the most Exiting Social Media Workshop in Delhi:

1

1.Learn from people who practice Social Media for Brands:

#buzzday is conducted by Buzzooka which is the only company in India to do Client Servicing and Workshops simultaneously. Its just like learning Culinary arts from a chef who is running a successful restaurant.
 2.Cut the crap and get to learn Industry specific content
  With its new season called T-12 {12 Months-12 Industries} Buzzooka will talk about Industry        specific content, case Studies, Campaign Ideas and Examples. That will help you learn what you ought to learn.

3.Dialogue, Not Monologue
  Expect some kickass interactions and inputs from High-profile attendees as this workshop is more about interaction than a Lecture. So bring your Findings and Doubts along and walk out as an Digital Marketing Expert

 4.Build Connections while you Learn
  buzzday offers attendees a golden chance to network with High Profile Attendees of the same and related industry. So Walk away with some really good LinkedIn Connections.

 5.Hands-On Experience
  Learn some Tips and Tricks and see them happening Live on a Life-Size Screen at #Buzzday. so, No Hanky-Panky Tricks told, Just the ones which work!

6.Get a Rich Social Media Kit, The moment you walk in
 Claim a Social Media Kit with a Resource Bank and Social Media Workbook, The moment you register your attendance at the Event

7.Do the way Biggies do!
  Choose the Workshop which Companies like BMW, Nikon, Hero, PNB, DLF have Chosen. #Buzzday by Buzzooka is the first choice of Big companies for Social Media Bootcamp.

 8.Get Certified!
  Get a Participation Certificate for the workshop and Strengthen your profile.

 9.Activities and More

Participate in Activities and win Exciting Service Vouchers of Buzzooka worth 1 Lac while you Learn. Redeem them for Digital Marketing Activities and Also gt a chance to stay in touch with the experts, even after the workshop

10.Enjoy the Ambience and Sumptuous food.

While Buzzooka conducts this workshop in a Five Star Luxury Hotel, Crowne Plaza. You enjoy Learning in a Soothing ambience of their Solitaire Meeting Room. Also, You get to gorge on the exclusive Delicacies prepared by the chefs at   their Flagship Restaurant ‘Mosaic’.

Visit This Site To Get More Information: www.buzzooka.in/workshop/

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Digital Marketing Services

Digital Marketing Services – Why Not?

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”~ Sean Gardner

In last few years the idea of merchandising has enormously changed online.  In today’s increasing digital media landscape, with the proliferation of new channels and devices, the marketing industry is undergoing a fundamental transformation. Consumers and enterprises are shifting their attention to digital marketing services to reach out people. Here, one gets an opportunity to interact, build relationship and rapport of their brands.

Digital marketing services may seem like a cakewalk or a child's game where the only people who use it are the ones playing with the XBOX or having a sweet cake, but it's not. Social media reaches umpteen amounts of people casting an everlasting persona on them. When we talk about social media, Facebook, Twitter, YouTube and Google+ are the ones that come to mind.  However, before the time and effort is spent on digital marketing services campaign, initial research is crucial to be conducted. Indeed, there is need to ask certain questions before embarking on a social media campaign, like, What sort of usage stats are available for the specific organization that one’s company is a part of? Are the competitors of this business currently using digital marketing services, and how impelling has it been? Are users recently getting engaged in social media platforms to discuss about the product and service of a specific brand? If they are, what are they talking about it? Is it positive or negative? What other subjects are essential to the organization that a company is part of, and how could these be discussed via the social media platform? And so on...

With a nominal investment, companies enter the digital media realm efficaciously, offering useful and crisp information about the products and services of the organization, sowing the valuable information to initiate social media campaigns. With the arrival of social media, many celebrities and high-profile brands are trying their hands in the game of digital marketing services. For instance, Barack Obama’s digital marketing team took the country by storm in 2008 with an unprecedented understanding of how to use the Internet to rally a young, wired audience – and they did it again in 2012.  Also, Pepsi’s social strategy, the “Live For Now” marketing campaign embraced the digital marketing services to carve out the relationship and tremendous sales among the million generation. In the recent times, the BJP's prime ministerial candidate and Gujarat Chief Minister Narendra Modi has become the most popular politician of India, heading the iconic and legendary Amitabh Bachchan. The official page of Modi shows 9,267,117 likes and 1,313,474 talking about this while Bachchan's official page shows 9,241,977 likes and 629,905 talking about this. These analysis and insights has revolutionized the way the youth looks up to the politician and how ingeniously they contribute to the upcoming elections.

Regular posts using digital marketing services around the country has hitherto provided a unique take on the main content in the news, shedding light on what else matters and why, giving a snapshot of the global readers have been talking around the world. Thus, the digital marketing services have not only driven a business revolution, but have also conquest the world from the field of politics to entertainment.

Posted by Buzzooka Infomedia a digital media services provider in Delhi

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Social Media, Branding, Relationships and Life

Social Media, Branding, Relationships and Life

Businesses are about relationships and it can be challenging to keep a track on customers’ needs and take good care of owner-consumer relationship. The consumer participates in the relationship through spending his/her hard earned money for the promise of the brand. But now, in the social media world, all that is changing. The fabric of the relationship has been altered because of social media.

Social media helps people reconnect the links in their life. It enables them to stay in touch with what's happening in the lives of people who matter to them. It allows them to express their views individually on what they like, what they dislike and what they want. It helps them create, control and contribute to a body of knowledge.

The social media movement is altering a number of things.

 

For a start, social media is changing the source of trust. In the past, people had higher trust in institutions, in the government, in companies etc. Today, their fundamental trust is moving to what their social media group says. With the arrival of Twitter, Facebook, etc., the trust in brands and simple organisation has increased as people believe in actions more than words and post.

 

Secondly, it is altering the relationships in the family. On an average, an individual has about 200 to 250 friends on various social media sites. Of this, they actively keep in touch with about 50, and are really close to about 10 people. In the past, the family was the core of a person's being and his highest connection was with the family. With social media, a few close friends are now the core, followed by the family, some more friends and relatives.

Relationships are increasing; we just need to maintain it wisely. 

Thirdly, social media is changing the concept of news and awareness of it. Social media is the biggest thing in this world which can make things viral rapidly. Nowadays, every teenager knows about what is happening in his/her country, which song/movie is going to release on Friday, who is the most prominent contender for elections etc. On an average, every 15-16 yr old child is making account on Facebook.

Social media is helping people resolve their customer care issues. Consumers now have a voice that is heard by the company and can share their feedback directly. At the same time, young people are leveraging social media to get jobs with their admired companies - Social media is changing the Internet. It is changing the nature of relationships and also the definition of consumer involvement.

The good word of the public has always been important to brands, firms and governments. That's built on reputation and trust. With social media, that's truer than ever before as the relationship paradigm has now become two-way and interactive. Hence, reputation and trust will now have to be managed every day and every minute.

Blog by Nishant from (http://www.buzzooka.in)

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2013 – The Year on Twitter

It is that time of the year again. Every social media site will be sharing the big stories that happened in 2013 on their respective platforms and Twitter is no different!

Twitter has unveiled the 2013 year-in-review pane. The tweets are divided into categories as #2013, #news, #entertainment, #sports and #showcase. The best category is undoubtedly #2013 as it highlights the major events of the year month-by-month and in tweet form, of course!

It is fun to go through the #2013 section and check out the year’s events. The section also features Golden Tweets section which according to Twitter is “this year's most re-tweeted Tweets showed the world coming together to share in loss, love, and celebration.” The Golden Tweet award of 2013 goes to Lea Michele, who on July 29th tweeted a photo of herself and late Glee co-star Cory Monteith. Monteith was found dead on July 13th in a Vancouver hotel room from a heroin/alcohol overdose. Michele’s tweet was shared 408,266 times as fans around the world mourned with her. One of the two runner-ups is the statement from Paul Walker’s staff announcing the news of the tragic death of the actor:

"It's with a heavy heart that we must confirm Paul Walker passed away today in a tragic car accident," read the tweet from @RealPaulWalker.

It was re-tweeted over 400,367 times and the second runner-up is One Direction band member Niall Horan rejoicing in having just turned 20 years old:

"Yesss ! I'm 20 ! Wohooo ! No more teens!" Horan chimed at the Twitter account @NiallOfficial.

There's plenty to explore in Twitter 2013 showcase, but don't lose too much time combing through the past - the year's not over yet, and you've probably got work to do still!

Blog by Shruti Goyal social media expert at Buzzooka Infomedia

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Social Media and Politics

Social Media Platform and Politics

Last few years have seen a range of initiatives to use social platforms to engage the audience into the political process through social media. Just as social media has become a significant part of our daily activities; it also has been a growing aspect for the political issues and campaigns.

A person’s perception of political participation in an online environment gives an understanding why people engage in politics both online and offline. When people engage in the political acts online i.e. “Liking” a candidate’s activity or tweeting their views on political platforms. Such activities have a great impact on the functions of the government or as a communication with others.

Other than the traditional ways, digital efforts have been recently made for election campaigns.  Political leaders are learning the potential of the online medium as seen in United States during their election campaigns.

In this age of Facebook and Twitter, the social media strategy for parties is as important as their communication strategy.  Judging against political parties and leaders are generally seen by the blasts of trolls posted on social media. Just like the real world, in social media world also there are people encouraging their parties.  The role of social media is promoting good governance that is recognized by the political parties.

Most middle class Indians experience political activity on social media through news reports on TV than actually by engaging with the mode themselves. There is a less but very engaging Twitter base in India that is highly political and there are constant fights between the political parties.

What we are experiencing is just the tip of an ice-berg. Social Media, especially digital media seems to be more promising in fetching results than others.

Author: Shruti Goyal from Buzzooka

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Digital Marketing Strategy

How Digital Marketing Helps a Business in India

Today, we stand in a world of information technology, where the medium of communication is rapidly growing day by day with digitalization being introduced to every aspect of life. A large population on this planet use these methods to stay connected virtually with everyone keeping themselves updated with what is happening around them and the world.

For over a decade, need for digital technology has spread like a wildfire. This day, most of our needs are being catered by internet, be it shopping, looking for news updates, staying updated on technological advances or a simple search for a restaurant nearby. These necessities have given an immense rise to digital marketing.

What is Digital Marketing?

Digital marketing is not only a term; it’s about using several mediums of electronic media to communicate. In simple words, digital marketing is a process of using electronic media such as mobile; computers, television, radio and internet to stay connect with customers in a personal and timely approach. Digital marketing is not held back by geographies as it reaches 80% of web users across the globe.

Need of Digital Marketing

With introduction of digital marketing in India, it redefined the way we used to market products. Now people have an ease to access any information at any time and from any place of their convenience.

According to a report by IBN Live, there are approximately 55.48 crore mobile users in India with an estimate of 14.32 crore with active data connection. This makes India the second largest internet and mobile user population in Asiatic region, which is growing very progressively. 

Today digital marketing is the best way to promote any brand or product as compared to traditional marketing. It offers such methods where an organization can easily analyze their day to day marketing activities and campaigns and monitor them efficiently. Digital media is comparatively cheap, offers an easy-to-reach approach to every kind of business, whether it is big or small in size.

Need of Digital Marketing for Small Businesses

Marketing and promotion is the very first need of every business to make consumers aware about their services and products. If the consumers are not aware of a company and its products, they will not get a chance to buy it. And this would contribute to company’s inefficiency of acquiring potential customers. 

For big brands it is easy to promote themselves through television ads or with well-known celebrities on a higher level, but this kind of investment might not be feasible for a small business or a start-up and this is where digital marketing plays a crucial role. Digital marketing offers cheap and compatible platforms to small business owners to promote their services. Thus, many small businesses opt for digital marketing strategies as a medium of promotion for the low cost, high visibility and wide reach it promises.

Challenges in Digital Marketing

Consumers are more aware of the changing trends of market as they are the ones who choose and set the trends. They are least interested in what your brand says and more interested in what their friends, media and other say. This is called word-of-mouth marketing.

Every consumer has their own way to communicate with a brand; people choose multiple channels and devices as a source of medium to get aware about new products and services. This makes it important to choose the right digital marketing method to target consumers. It is also equally important to make a good reputation and win trust of your customers. One mistake can leave a negative impression on your consumer. As every consumer wants special attention, it requires efforts to keep in touch with consumers at same time.

Benefits of Digital Marketing

For small businesses, digital marketing can be the right medium to drive new consumers and sales through websites, social networking, video and mobile marketing. Moreover, companies can plan their online marketing strategy for low cost and can earn good revenue by customizing their advertising costs – acquiring more customers.

Apart from this, it is the best way to go viral! Virtually, everybody is online on some or the other social networking platform. With the right use of integration between the platforms and a good campaign you can drive some serious acquisition.

Author: Himanshu Bounthiyal from Digital Media Marketing Company

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