Digital Marketing Services – Why Not?
In last few years the idea of merchandising has enormously changed online. In today’s increasing digital media landscape, with the proliferation of new channels and devices, the marketing industry is undergoing a fundamental transformation. Consumers and enterprises are shifting their attention to digital marketing services to reach out people. Here, one gets an opportunity to interact, build relationship and rapport of their brands.
Digital marketing services may seem like a cakewalk or a child's game where the only people who use it are the ones playing with the XBOX or having a sweet cake, but it's not. Social media reaches umpteen amounts of people casting an everlasting persona on them. When we talk about social media, Facebook, Twitter, YouTube and Google+ are the ones that come to mind. However, before the time and effort is spent on digital marketing services campaign, initial research is crucial to be conducted. Indeed, there is need to ask certain questions before embarking on a social media campaign, like, What sort of usage stats are available for the specific organization that one’s company is a part of? Are the competitors of this business currently using digital marketing services, and how impelling has it been? Are users recently getting engaged in social media platforms to discuss about the product and service of a specific brand? If they are, what are they talking about it? Is it positive or negative? What other subjects are essential to the organization that a company is part of, and how could these be discussed via the social media platform? And so on...
With a nominal investment, companies enter the digital media realm efficaciously, offering useful and crisp information about the products and services of the organization, sowing the valuable information to initiate social media campaigns. With the arrival of social media, many celebrities and high-profile brands are trying their hands in the game of digital marketing services. For instance, Barack Obama’s digital marketing team took the country by storm in 2008 with an unprecedented understanding of how to use the Internet to rally a young, wired audience – and they did it again in 2012. Also, Pepsi’s social strategy, the “Live For Now” marketing campaign embraced the digital marketing services to carve out the relationship and tremendous sales among the million generation. In the recent times, the BJP's prime ministerial candidate and Gujarat Chief Minister Narendra Modi has become the most popular politician of India, heading the iconic and legendary Amitabh Bachchan. The official page of Modi shows 9,267,117 likes and 1,313,474 talking about this while Bachchan's official page shows 9,241,977 likes and 629,905 talking about this. These analysis and insights has revolutionized the way the youth looks up to the politician and how ingeniously they contribute to the upcoming elections.
Regular posts using digital marketing services around the country has hitherto provided a unique take on the main content in the news, shedding light on what else matters and why, giving a snapshot of the global readers have been talking around the world. Thus, the digital marketing services have not only driven a business revolution, but have also conquest the world from the field of politics to entertainment.
Posted by Buzzooka Infomedia a digital media services provider in Delhi
