2013 – The Year on Twitter

It is that time of the year again. Every social media site will be sharing the big stories that happened in 2013 on their respective platforms and Twitter is no different!

Twitter has unveiled the 2013 year-in-review pane. The tweets are divided into categories as #2013, #news, #entertainment, #sports and #showcase. The best category is undoubtedly #2013 as it highlights the major events of the year month-by-month and in tweet form, of course!

It is fun to go through the #2013 section and check out the year’s events. The section also features Golden Tweets section which according to Twitter is “this year's most re-tweeted Tweets showed the world coming together to share in loss, love, and celebration.” The Golden Tweet award of 2013 goes to Lea Michele, who on July 29th tweeted a photo of herself and late Glee co-star Cory Monteith. Monteith was found dead on July 13th in a Vancouver hotel room from a heroin/alcohol overdose. Michele’s tweet was shared 408,266 times as fans around the world mourned with her. One of the two runner-ups is the statement from Paul Walker’s staff announcing the news of the tragic death of the actor:

"It's with a heavy heart that we must confirm Paul Walker passed away today in a tragic car accident," read the tweet from @RealPaulWalker.

It was re-tweeted over 400,367 times and the second runner-up is One Direction band member Niall Horan rejoicing in having just turned 20 years old:

"Yesss ! I'm 20 ! Wohooo ! No more teens!" Horan chimed at the Twitter account @NiallOfficial.

There's plenty to explore in Twitter 2013 showcase, but don't lose too much time combing through the past - the year's not over yet, and you've probably got work to do still!

Blog by Shruti Goyal social media expert at Buzzooka Infomedia

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Social Media and Politics

Social Media Platform and Politics

Last few years have seen a range of initiatives to use social platforms to engage the audience into the political process through social media. Just as social media has become a significant part of our daily activities; it also has been a growing aspect for the political issues and campaigns.

A person’s perception of political participation in an online environment gives an understanding why people engage in politics both online and offline. When people engage in the political acts online i.e. “Liking” a candidate’s activity or tweeting their views on political platforms. Such activities have a great impact on the functions of the government or as a communication with others.

Other than the traditional ways, digital efforts have been recently made for election campaigns.  Political leaders are learning the potential of the online medium as seen in United States during their election campaigns.

In this age of Facebook and Twitter, the social media strategy for parties is as important as their communication strategy.  Judging against political parties and leaders are generally seen by the blasts of trolls posted on social media. Just like the real world, in social media world also there are people encouraging their parties.  The role of social media is promoting good governance that is recognized by the political parties.

Most middle class Indians experience political activity on social media through news reports on TV than actually by engaging with the mode themselves. There is a less but very engaging Twitter base in India that is highly political and there are constant fights between the political parties.

What we are experiencing is just the tip of an ice-berg. Social Media, especially digital media seems to be more promising in fetching results than others.

Author: Shruti Goyal from Buzzooka

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Digital Marketing Strategy

How Digital Marketing Helps a Business in India

Today, we stand in a world of information technology, where the medium of communication is rapidly growing day by day with digitalization being introduced to every aspect of life. A large population on this planet use these methods to stay connected virtually with everyone keeping themselves updated with what is happening around them and the world.

For over a decade, need for digital technology has spread like a wildfire. This day, most of our needs are being catered by internet, be it shopping, looking for news updates, staying updated on technological advances or a simple search for a restaurant nearby. These necessities have given an immense rise to digital marketing.

What is Digital Marketing?

Digital marketing is not only a term; it’s about using several mediums of electronic media to communicate. In simple words, digital marketing is a process of using electronic media such as mobile; computers, television, radio and internet to stay connect with customers in a personal and timely approach. Digital marketing is not held back by geographies as it reaches 80% of web users across the globe.

Need of Digital Marketing

With introduction of digital marketing in India, it redefined the way we used to market products. Now people have an ease to access any information at any time and from any place of their convenience.

According to a report by IBN Live, there are approximately 55.48 crore mobile users in India with an estimate of 14.32 crore with active data connection. This makes India the second largest internet and mobile user population in Asiatic region, which is growing very progressively. 

Today digital marketing is the best way to promote any brand or product as compared to traditional marketing. It offers such methods where an organization can easily analyze their day to day marketing activities and campaigns and monitor them efficiently. Digital media is comparatively cheap, offers an easy-to-reach approach to every kind of business, whether it is big or small in size.

Need of Digital Marketing for Small Businesses

Marketing and promotion is the very first need of every business to make consumers aware about their services and products. If the consumers are not aware of a company and its products, they will not get a chance to buy it. And this would contribute to company’s inefficiency of acquiring potential customers. 

For big brands it is easy to promote themselves through television ads or with well-known celebrities on a higher level, but this kind of investment might not be feasible for a small business or a start-up and this is where digital marketing plays a crucial role. Digital marketing offers cheap and compatible platforms to small business owners to promote their services. Thus, many small businesses opt for digital marketing strategies as a medium of promotion for the low cost, high visibility and wide reach it promises.

Challenges in Digital Marketing

Consumers are more aware of the changing trends of market as they are the ones who choose and set the trends. They are least interested in what your brand says and more interested in what their friends, media and other say. This is called word-of-mouth marketing.

Every consumer has their own way to communicate with a brand; people choose multiple channels and devices as a source of medium to get aware about new products and services. This makes it important to choose the right digital marketing method to target consumers. It is also equally important to make a good reputation and win trust of your customers. One mistake can leave a negative impression on your consumer. As every consumer wants special attention, it requires efforts to keep in touch with consumers at same time.

Benefits of Digital Marketing

For small businesses, digital marketing can be the right medium to drive new consumers and sales through websites, social networking, video and mobile marketing. Moreover, companies can plan their online marketing strategy for low cost and can earn good revenue by customizing their advertising costs – acquiring more customers.

Apart from this, it is the best way to go viral! Virtually, everybody is online on some or the other social networking platform. With the right use of integration between the platforms and a good campaign you can drive some serious acquisition.

Author: Himanshu Bounthiyal from Digital Media Marketing Company

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Buzzooka Offers Social Media Marketing Services To Make Your Businesses Viral

Buzzooka Infomedia Private Limited, a New-Delhi based digital media agency offers digital media marketing services to organisations ranging from websites to social media marketing services. Buzzooka Infomedia has a unique ecosystem where their three verticals - social media services, training modules and e-commerce platform go hand in hand. The analytical tools that Buzzooka Infomedia has in their kit helps in measuring the effectiveness of the campaigns they deliver. Buzzooka Infomedia Private Limited has always helped their clients meet their goals through effective Social Media Marketing campaigns.

Buzzooka Infomedia Private Limited helps organizations change the way they connect, discover and share information with their customers and clients, through Social Media Marketing. The social media services offered by Buzzooka Infomedia Private Limited helps businesses to build relationships drive repeated sales and attract new customers.

Under social media services, they offer strategy building, content creation, application building, online reputation management, online reputation management, paid campaigning and gratification management solutions. Team Buzzooka works hand in hand with their clients and provide them best of the social media solutions to suit the needs of their organisation.

Daily postings on social media platforms, driving engagement through them, organisation of contests and outreaching techniques used by Buzzooka Infomedia Private Limited helps gathering more fans and maintaining them. Customer relationship management, online reputation management solutions, content creation, application building and strategy building are the important aspects that Buzzooka undertakes to make campaigns more effective and long lasting alongside taking care of customer and client satisfaction.

Working hand in hand with clients is the primary policy towards guaranteeing client satisfaction at Buzzooka Infomedia Private Limited. Their social media campaigns are designed in such a way that it attracts potential customers and engages the already existing fans. Apart from comments, posts and other mediums, contest and paid campaigns have gained maximum popularity and are also the most common way of attracting potential fan and followers.

Social Media forms a major portion Digital Marketing and Buzzooka Infomedia Private Limited specialises in Social media marketing activities thereby giving itself an edge over other organisations in the market. Buzzooka Infomedia Private Limited provides unique solutions to their clients according to their needs and marketing strategy. Various social media channels like Facebook, Twitter, LinkedIn, Pinterest, Google+, etc, are the key elements of the packages offered by Buzzooka Infomedia Private Limited. Daily posts, tweets, pins and relevant blog posts attract a large number of audiences and make for a successful social media campaign.

To learn more about the other services offered by Buzzooka Infomedia Private Limited besides social media marketing visit the company website. To catch latest news, tips and tricks in social media and to be the part of the digital community of Buzzooka Infomedia Private Limited, like them on Facebook and follow them on Twitter.

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Buzzooka Infomedia Private Limited Offers Social Media Marketing Solutions For Organisations

Digital Media Marketing Company, Buzzooka Infomedia operating from New Delhi offers social media marketing solutions for organizations. Buzzooka Infomedia Private Limited also provides digital media promotional services. Businesses, organizations, marketers, agencies and individuals utilize services provided by Buzzooka Infomedia Private Limited to promote their online image from their websites to their social networking mediums. Buzooka provides superior results, which can be verified by analysis and marketing tools. Since the beginning, buzooka has focused on helping its clients meet and exceed their goals through Social Media Marketing (SMM).

Social media marketing solutions help organizations acquire Facebook fans, Twitter, LinkedIn, Pinterest and Google+ followers, YouTube subscribers as per the organizations need by giving viewers exciting and useful content, running contests, promoting pages, managing ad campaigns. Buzooka Infomedia Private Limited helps organizations expand their digital media presence through the use of proven social media techniques and innovative ideas.

Under its social media marketing services, Buzzooka Infomedia Private Limited offers strategy building, application building, content creation, customer relationship management, paid campaigns, gratification management, online reputation management solutions. Buzzooka Infomedia Private Limited works hand in hand with its clients to create the perfect strategy for them. The social media contests are designed beautifully to attract new followers. Contests and paid campaigns help an organization gain Social media fans and followers.

The social media marketing services provided by Buzooka Infomedia Private Limited also include daily postings on social media sites. Buzzooka offers a wide range of affordable social media services to suit the needs of different organizations. Social media services plans consist of various successful Facebook, Google+, LinkedIn, Pinterest, Twitter outreach techniques. With the application of daily Facebook and Google+ posts, LinkedIn and Twitter Updates, Pinterest pins, Buzzooka Infomedia Private Limited link relevant blog posts or industry news through social media outlets, attracting a large number of fans and followers along the way.

To learn more about website design and the other services offered by Buzzooka Infomedia Private Limited besides social media marketing visit the company website. To catch the latest news, tips and tricks in social media and to be the part of the digital community of Buzzooka Infomedia Private Limited, like them on Facebook and follow them on Twitter.

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Buzzooka Infomedia Pvt. Ltd. Helps Couples Create Wedding Websites

With everything going digital and online, digital media marketing company Buzzooka Infomedia Private Limited, operating from New Delhi has come up with a B2C campaign where they are offering wedding website services to engaged couples. This service will compliment a soon to wed couple’s preparation and organization for their special day and will help them to share their momentous occasion to the World Wide Web.

Couples can choose from different wedding website templates available. Buzzooka Infomedia Private Limited help couples arrange their big day with features that let them keep track of their schedules and guests.

The wedding website package is available for Rs 5999/- under which Home page plus five additional pages will be provided to the user. The domain name for the website will be booked by Buzzooka Infomedia Private Limited the cost of which is included in the package cost of Rs 5999/-. Couples can choose from 5 wedding website templates which would be shown to them. They can then make their choice from those 5 templates. Limited design revisions options will also be provided to the couples as per their requirement. The images and content will be provided by the couples. In the package cost of Rs 5999/-, maximum of 50 images can be showcased on the wedding website. In short, couples can choose the template, have design revisions, get photographs uploaded and provide updates to their guests.

One of the distinguishing features which could be offered on request is the blog, where couples can keep their families and friends updated about their big day. With their posts, they will be able to give their guests a behind the scene looks of their significant event and the planning involved.

The bride and the groom may also write down their thoughts on the coming occasion or simply recount how they have come to finally tie the knot. It is a perfect way to keep friends, guests and family involved leading to the grand day and to keep them up to date with what is going on.

With a lot of things going on leading to their wedding day, Buzzooka Infomedia Private Limited makes organizing and sharing memories much easier and more convenient.

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The power of second and third sharing in social media marketing

Designing a social media marketing campaign? Well, then you need to understand the basics of targeting the right audience and the power of sharing. The second and the third audience is more important than the immediate audience, you look forward to. But, for the message to be passed on to the second and third audience, it is essential that the content you prepare is shareable.

Let’s find out that what is actually meant by the terms immediate audience, second audience and the third audience.

Immediate Audience:

Campaigns are normally designed to attract the attention of customers to buy the product or service you are offering. Once the purchase is made, the relationship between the viewers of the ad and the ad is complete. Eg; someone saw the advertisement of a particular watch and buys it. The aim of the marketer gets fulfilled because of that purchase. But, in the long term this is not the only thing you need. There are many social media marketing agencies offer attractive services to design your social media marketing campaign.

Immediate audience is one which you earn directly through your ads.

Second Audience:

A person shares something online when he can connect with it personally and agrees with what has been said/shown in it. As a marketer, your objective is not just to connect with your immediate audience, but it is to satisfy them in a manner that they share & recommend it to their friends & knowns. Your purpose to make ads is not just to get someone’s attention but of influencing them in a way that they convince others also to see your ad.

A person shares & recommends something to express himself or when he think it can be useful to others. So, they should be given something with which they can express themselves.

You mark an impression with your ad, 20 people see it and all of them buy it, then too the campaign will not be successful till the time they all share it.

You gain second audience when your first audience shares your content.

Third Audience

Your campaign actually becomes viral and successful only when your first audience shares it with the second audience and the second audience finds it valuable & useful enough to share and pass it on to the third audience.

If your content gets shared three times, you have attracted enough eyeballs that will be curious to know that what is this about which everyone is talking.

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Quick Tips For Efficient Social Media Marketing

There are numerous tasks which need to be performed in a day. So, you need to have a strategy in place to regularly update your social media accounts.

Being active online is great. Here’s tips for efficient Social Media Marketing by which your social media efforts become productive:

Be Prepared In advance
Nothing is wrong in preparing content in advance. There are ideas, posts and images which aren’t time sensitive. There might arise situations in a week where you will not be able to come up with things at that very day. So, have some posts and images which you could post at a later date. Facebook & Twitter even give you a liberty to schedule your future posts in advance.

Handle Queries at Only One Location
Social Media offers a great platform to handle queries and complaints. However, it becomes difficult to handle queries on many platforms so it’s better to direct them all onto one channel – Twitter or your mail id as then all your queries will be available at one place and it will become easy for you to respond to them.

Cross Post Content
If you have accounts on more than one channel, you have a diverse group of audience. Figure out if your audience on these platforms share some common interest and then give them that type of content. You can cross-share your content on these platforms. However, do not do this often as it’s quite possible that your fans and followers follow you on more than one social media platform and it would mean a repetition of content for them.

Less Is More
Tweeting and posting regularly on Facebook is great. However, if each of your posts is getting low levels of engagement then cut down on the number of posts and focus on big and eye-catching posts. Once you see enough engagement, you can start increasing the frequency of your posts.
Try posting at different times as that way you would come to know about the time when your audience is logged in at and you can accordingly post at that time.

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