The power of second and third sharing in social media marketing

Designing a social media marketing campaign? Well, then you need to understand the basics of targeting the right audience and the power of sharing. The second and the third audience is more important than the immediate audience, you look forward to. But, for the message to be passed on to the second and third audience, it is essential that the content you prepare is shareable.

Let’s find out that what is actually meant by the terms immediate audience, second audience and the third audience.

Immediate Audience:

Campaigns are normally designed to attract the attention of customers to buy the product or service you are offering. Once the purchase is made, the relationship between the viewers of the ad and the ad is complete. Eg; someone saw the advertisement of a particular watch and buys it. The aim of the marketer gets fulfilled because of that purchase. But, in the long term this is not the only thing you need. There are many social media marketing agencies offer attractive services to design your social media marketing campaign.

Immediate audience is one which you earn directly through your ads.

Second Audience:

A person shares something online when he can connect with it personally and agrees with what has been said/shown in it. As a marketer, your objective is not just to connect with your immediate audience, but it is to satisfy them in a manner that they share & recommend it to their friends & knowns. Your purpose to make ads is not just to get someone’s attention but of influencing them in a way that they convince others also to see your ad.

A person shares & recommends something to express himself or when he think it can be useful to others. So, they should be given something with which they can express themselves.

You mark an impression with your ad, 20 people see it and all of them buy it, then too the campaign will not be successful till the time they all share it.

You gain second audience when your first audience shares your content.

Third Audience

Your campaign actually becomes viral and successful only when your first audience shares it with the second audience and the second audience finds it valuable & useful enough to share and pass it on to the third audience.

If your content gets shared three times, you have attracted enough eyeballs that will be curious to know that what is this about which everyone is talking.

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Unknown 06:34  No comment

Quick Tips For Efficient Social Media Marketing

There are numerous tasks which need to be performed in a day. So, you need to have a strategy in place to regularly update your social media accounts.

Being active online is great. Here’s tips for efficient Social Media Marketing by which your social media efforts become productive:

Be Prepared In advance
Nothing is wrong in preparing content in advance. There are ideas, posts and images which aren’t time sensitive. There might arise situations in a week where you will not be able to come up with things at that very day. So, have some posts and images which you could post at a later date. Facebook & Twitter even give you a liberty to schedule your future posts in advance.

Handle Queries at Only One Location
Social Media offers a great platform to handle queries and complaints. However, it becomes difficult to handle queries on many platforms so it’s better to direct them all onto one channel – Twitter or your mail id as then all your queries will be available at one place and it will become easy for you to respond to them.

Cross Post Content
If you have accounts on more than one channel, you have a diverse group of audience. Figure out if your audience on these platforms share some common interest and then give them that type of content. You can cross-share your content on these platforms. However, do not do this often as it’s quite possible that your fans and followers follow you on more than one social media platform and it would mean a repetition of content for them.

Less Is More
Tweeting and posting regularly on Facebook is great. However, if each of your posts is getting low levels of engagement then cut down on the number of posts and focus on big and eye-catching posts. Once you see enough engagement, you can start increasing the frequency of your posts.
Try posting at different times as that way you would come to know about the time when your audience is logged in at and you can accordingly post at that time.

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Unknown 01:21  No comment