Digital and Social Media Important?

Digital media, the future of marketing is a way of building awareness and promoting a brand or product using all the digital channels. Some of the major components of digital media are: Internet marketing and Non-internet digital channels.

Internet marketing which includes web, SEM (search engine marketing), email marketing, social media and online banner advertisements. Internet marketing involves both publisher, who integrates advertisements to online content; and an advertiser, who provides the advertisements to be displayed on the publishers content.

Non-internet digital channels like Television, Radio, SMS and Digital Billboards are some of the channels which are used from long back. A large market still indulges in these channels and attracts the advertisers.The fast growing market of Social media has made companies rethink on their marketing strategies. Some of the platforms like Facebook and Twitter are becoming a trend in new generation. A recent study told that 74% of all marketers say Facebook is important for their lead generation strategies.

Some of the reasons why Social Media is becoming a rage among  marketers are it is the fastest way to spread a word, it is good for SEO and it is an easy way to interact with customers and find out what they want. This has lead to increase in Social Media Marketing Workshops in Delhi.

Buzzooka an interactive Digital Media Agency which organizes these workshops has opened many doors for students interested in Social Media Marketing.It is also seen that various Digital Training Institutes in Delhi have started various courses for training students in SEO and Social Media Marketing.