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There are numerous tasks which need to be performed in a day. So, you need to have a strategy in place to regularly update your social media accounts.
Being active online is great. Here’s tips for efficient Social Media Marketing by which your social media efforts become productive:
Be Prepared In advance
Nothing is wrong in preparing content in advance. There are ideas, posts and images which aren’t time sensitive. There might arise situations in a week where you will not be able to come up with things at that very day. So, have some posts and images which you could post at a later date. Facebook & Twitter even give you a liberty to schedule your future posts in advance.
Handle Queries at Only One Location
Social Media offers a great platform to handle queries and complaints. However, it becomes difficult to handle queries on many platforms so it’s better to direct them all onto one channel – Twitter or your mail id as then all your queries will be available at one place and it will become easy for you to respond to them.
Cross Post Content
If you have accounts on more than one channel, you have a diverse group of audience. Figure out if your audience on these platforms share some common interest and then give them that type of content. You can cross-share your content on these platforms. However, do not do this often as it’s quite possible that your fans and followers follow you on more than one social media platform and it would mean a repetition of content for them.
Less Is More
Tweeting and posting regularly on Facebook is great. However, if each of your posts is getting low levels of engagement then cut down on the number of posts and focus on big and eye-catching posts. Once you see enough engagement, you can start increasing the frequency of your posts.
Try posting at different times as that way you would come to know about the time when your audience is logged in at and you can accordingly post at that time.
Nothing is wrong in preparing content in advance. There are ideas, posts and images which aren’t time sensitive. There might arise situations in a week where you will not be able to come up with things at that very day. So, have some posts and images which you could post at a later date. Facebook & Twitter even give you a liberty to schedule your future posts in advance.
Handle Queries at Only One Location
Social Media offers a great platform to handle queries and complaints. However, it becomes difficult to handle queries on many platforms so it’s better to direct them all onto one channel – Twitter or your mail id as then all your queries will be available at one place and it will become easy for you to respond to them.
Cross Post Content
If you have accounts on more than one channel, you have a diverse group of audience. Figure out if your audience on these platforms share some common interest and then give them that type of content. You can cross-share your content on these platforms. However, do not do this often as it’s quite possible that your fans and followers follow you on more than one social media platform and it would mean a repetition of content for them.
Less Is More
Tweeting and posting regularly on Facebook is great. However, if each of your posts is getting low levels of engagement then cut down on the number of posts and focus on big and eye-catching posts. Once you see enough engagement, you can start increasing the frequency of your posts.
Try posting at different times as that way you would come to know about the time when your audience is logged in at and you can accordingly post at that time.
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